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What is Total Quality Management (TQM)

Total Quality Management (TQM) is a management philosophy that focuses on continuous improvement in all aspects of an organization's operations. It involves everyone in the organization, from the top management to the lowest-level employee. TQM is a customer-focused approach to business that aims to exceed customer expectations by delivering products and services of the highest quality.


The concept of TQM originated in Japan in the 1950s and 1960s. The country was rebuilding after World War II and Japanese businesses were struggling to compete with foreign companies. At the time, a statistician named W. Edwards Deming traveled to Japan to teach Japanese companies how to improve their production processes. Deming's teachings focused on reducing waste, improving quality, and involving employees in the improvement process.


Deming's approach proved highly successful in Japan, and many Japanese companies implemented his ideas. These companies began to produce high-quality products at a lower cost than their competitors, and Japan became known for its quality products. The success of TQM in Japan inspired many companies in other countries to adopt the philosophy.

TQM has several core principles, including customer focus, continuous improvement, and employee involvement. These principles guide organizations in their efforts to improve quality and achieve customer satisfaction.


Customer focus is the foundation of TQM. It involves understanding and meeting the needs of customers by providing products and services that meet or exceed their expectations. This requires gathering feedback from customers and using it to improve products and services. It also involves understanding the needs of different customer segments and tailoring products and services to meet those needs.


Continuous improvement is another key principle of TQM. It involves constantly looking for ways to improve processes and products. This requires a commitment to data-driven decision-making, using data to identify areas for improvement and track progress over time. Continuous improvement also involves empowering employees to suggest and implement improvements, and creating a culture of continuous learning and development.


Employee involvement is critical to the success of TQM. It involves engaging employees at all levels of the organization in the improvement process. This requires creating an environment of trust and openness, where employees feel comfortable sharing their ideas and concerns. It also involves providing employees with the necessary training and resources to participate in the improvement process effectively.


TQM requires a structured approach to quality management. One common approach is the Plan-Do-Check-Act (PDCA) cycle. The PDCA cycle involves four stages:

  1. Plan: Identify the problem or opportunity for improvement, and develop a plan to address it. This involves gathering data, analyzing it, and developing a plan to address the issue.

  2. Do: Implement the plan and collect data to measure its effectiveness. This involves implementing the changes and collecting data to measure the impact.

  3. Check: Analyze the data to determine whether the changes were effective. This involves analyzing the data collected in the previous stage to determine whether the changes had the desired impact.

  4. Act: If the changes were effective, standardize the new process. If the changes were not effective, repeat the cycle with a new plan.

TQM also requires the use of quality tools and techniques to support the improvement process. These tools and techniques include statistical process control, root cause analysis, and process mapping. Statistical process control involves using statistical methods to monitor and control a process. Root cause analysis involves identifying the underlying cause of a problem and developing a plan to address it. Process mapping involves creating a visual representation of a process to identify areas for improvement.


Implementing TQM requires a significant investment of time and resources. It also requires a culture shift, as it involves changing the way people think about quality and their role in the improvement process.

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